The story of the Primo Emporio group began in the 1980s when Gennaro Provitera, owner of some clothing stores in Naples, decided to give a new impetus to his business.
The story of the Primo Emporio group begins in the early 1980’s, when Gennaro Provitera, owner of some clothing stores in Naples, decides to give a new impetus to his business, starting a production factory. So, simply because of the desire to make and a strong passion for fashion First Emporio looks to the market. Over the next few years an unexpected success is achieved. A real local phenomenon that, over the years, is step by step imposed on the national and international scene. Primo Emporio’s debut style resounded in the 80’s.
An aggressive, transgressive fashion, sometimes metallara, with a black soul …
Primo Emporio was the night and its color: black, seductive color, decisive, instinctive and passionate. In the early 1990s, the group gained the awareness of new trends and changes in progress: widening its horizons with less aggressive collections’, more attentive to the needs of larger customers, but always sought-after and loyal to the metropolitan soul: URBAN GLAMOR, perfect MADE IN ITALY style. Made in Italy, for us it is not only the origin of the product, but our philosophy, our value, the must of our business, which is based on a careful selection of partners, collaborators, focus on details and customer Service Primo Emporio is a market strategy, synonymous with competitiveness, competence and professionalism: a know-how that grows with experience. Primo Emporio is a story of style, creativity, research and passion.